trademark

Insightful Patent Law Blog Posts

The Moron in a Hurry Trademark Infringement Test

By Stephen B. Schott | April 10, 2026

The “moron in a hurry” trademark infringement test. Never heard of it? Not surprising. In the US, trademark…

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The Taco Tuesday Trademark Debacle

By Stephen B. Schott | November 7, 2023

Above: Photo of Tacos. ID | 148861749 © Joshua Resnick | Dreamstime.com How are you celebrating Taco Tuesday?…

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Bimbo Bakeries v. Sycamore: Who’s the breadwinner?

By Stephen B. Schott | March 31, 2022

Although I’d like to get my hands on the Oreos recipe, there’s a reason I can’t bake “Milk’s…

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The Humvee in Call of Duty: Where Trademark Usage Meets the First Amendment

By Stephen B. Schott | April 4, 2020

Above: Photo of a Humvee If you’ve watched Jurassic Park or The Avengers, you’ve come across the Humvee…

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